Category Archives: Printing

Sign Printing Tips for Landscaping Companies

sign printing sample

Landscaping is by definition a very artistic field. People want you to convince them fully that you have an eye for the spectacular before they even let you step on their land. A good landscaping artist tries eye-catching designs in order to attract potential clients or to keep sharp and focused. Landscapers need to market their skill to the public on a continuous basis. Sign printing is one of the most effective advertising strategies for businesses in the art industry. Below is a list of tips a landscaper can use to create successful signs.

1. Dimensions of the Sign Post

The size of the sign determines the size of its content. Choose a specific length, width, and height, according to the elevation of the place you wish to put the sign. People should be able to read a signpost from at least 100 meters without having to squint.

2. The Nature of the Materials Used

The materials used for signs (mostly paint, metal and wood) should be resistant to the elements of nature like water, rust, heat, and cold. Acrylic paints are water-soluble but become resistant to drying. Obtain chemical treatment for inks and other materials you use to ensure durability.

3. Graphic Elements

Choose colors that people identify with when making a design. According to sign manufacturers, every great design or logo carries a variation of green. People identify with green because it shows life and vibrancy. Do not overdo the color aspect.

Considerations in Graphic Elements

(a) Color intensity

Do not mix up colors. Most people shy away from screaming colors. It is important to strike a balance in the hues and saturation of the colors you wish use. Do not over-emphasize on the background such that people get distracted from the important content on the foreground.

(b) Images

Images reach out to people. Use images of local scenes or people, things that the audience can find identifiable. Foreground images should be sharper than the background images. Either the portraits rendered in banners or the signs should be real people and real events. You should not isolate some classes of people by adopting lofty logic.

(c) Text

You should follow graphics and info grams with descriptive text always. Choose fonts that do not cause discomfort to readers. Balance text, adopting simple, polite strokes and fonts that will not intimidate potential clients.

Stick to helpful text like contact numbers, descriptions, location of your business and brief advertising snippets.

4. Choose a Convenient Location in the Property

The best place to put a sign is where people can see it. Examples of such areas include entrances to towns, buildings, halls and straight roads. Similarly, people do not like to have to squint against the sun in order to read what you have on the sign. Make sure that the sign is in a direction away from the sun to make reading easy. Placing the sign near reflective surfaces can also be uncomfortable to the target audience. Situate your signpost in a secure place, far from vandals or animals.

A landscaper expresses his artistic voice in his designs. An artist, steps back from your design, whether it a signpost or a board, looks at it from a distance and then asks himself a number of questions. How does the sign printing look from a distance? Does it communicate the message I intended? Most importantly, if I were a passer-by, would the sign printing catch my eye enough for me to want to linger and read? If your landscaping company needs signs printed visit LinxPrint for more information.